@Breffni-Potter I tried to learn this for a few months and was good enough that I could manage on std querty's without having to stick a bunch these on unless it came to using non-letter/number characters. Had it on all my phones and computers at home/work. The wife and kids loved it though when they went to use the computers in the house and started typing jibberish.
@dafyre There is an Azure on Linux cert. That seems like it would be useful if SAM is correct in their direction. Virtualization as well as Configuration Management (Puppet) would be useful.
Azure is an odd one for Linux certification. If you are specializing on Linux on Azure, sure. But that's relatively uncommon, especially because Azure is so expensive and poorly performing for Linux workloads.
As for the article @Breffni-Potter. I like it. You have laid everything out very clearly for the non IT decision maker. I'm not sure if I would go with the FEAR acronym personally, but it is memorable.
All the best ones were taken.
I request you bacronym Uncertainty and Doubt next please
It seems like, unless you've already made enough videos of this, that putting together ones that show your expertise in a given area would be most effective. Then you're not only educating, but also marketing.