So I worked for that cable company in FL. They did IP TV. The subscriptions were dropping off, so the one guy had a good idea. He had the idea to offer one of the premium channels (HBO, Starz, etc) if you bought a fast enough internet service. We made more off of internet, and this would only help us. The one management person went as far as to say "that's illegal"??? They kept telling him it wasn't possible, no one would go for it, etc.
Literally about 2 weeks later, HBO announced HBO now......
It's no wonder that no one watches cable. They refuse to innovate at all.