I think why I'm coming across as awkward is because I don't understand where this is pointed towards.
The MSP marketing machine works, It is making a lot of people money, it is making a lot of purchasing decision makers "happy" with the perceived value of the vendor relationships, whilst they are losing thousands.
In this thread alone, different people define an MSP by different criteria. So whether you call it
VAR/MSP/Magic IT provider
How does a business owner distinguish between a outsourced IT and a fixed service provider. What options do they have? OVernight the branding/marketing machine might call it something different, they might all become outsourced IT instead of MSP, would NTG have to change their definition to avoid the taint?