@Dashrender said:
OK, in digging more into it.. it seams that Apple needs to do what Google did a few years ago.. Merge all of their accounts a single one. The app store and the iCloud appear to be able to be separate accounts (though perhaps that's only for legacy people).
You can choose to use different google accounts for sync too. It is all in the user decision making process. I mean, yeah if would never want to use different ones just because, but you can.