@Carnival-Boy - The SEO is a nice bonus but the main goal is education.
If a client asks "What is Office 365" there is already a written article that can be sent to them to read with the key facts to help them make a decision, instead of crafting a PDF document, plus the material is freely available to any prospective clients who visit, they don't need to call or phone to get an idea of how their business can benefit from these products, ideally they would choose Dara IT to deliver that service but if clients are better informed and are able to ask better questions, then the industry will benefit.
http://community.spiceworks.com/topic/1028889-new-eu-legislation-forcing-encryption-on-any-email-containing-personal-data?page=1#entry-4753669
Sophos are doing their SEO bit of creating articles that are trying to A.) Make you worried about EU law B.) make you buy their products.
These articles are meant to be about giving information so that you can make a vendor neutral choice about your IT solution.
Read a Webroot article, you'll want to buy Webroot.
Read a Microsoft article, you'll want to buy Microsoft
Read a Dara IT article, you should be equipped to ask the right questions of your vendor.