What the hell is this place?
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Nice, as a marketing firm geared towards MSP/IT Providers I want to ask a few questions...
1.) Are SMB IT Service providers screwed because of the onslaught of Cloud and IT Consumerization
2.) If I cant sell my customer a server anymore, what can I sell them? My service? My time? My soul???
3.) Is Office 365 Microsoft's way of getting back at me for all those illegal Windows XP installs?
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SMB will always need IT Services, just how we provide them will change. If nothing is else, users don't understand cloud at all.
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Services only which means a tiny slice of your sou every time you sell a service package.
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Haha ha, yes
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:man_dancing_tone1:
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@rustcohle said in What the hell is this place?:
1.) Are SMB IT Service providers screwed because of the onslaught of Cloud and IT Consumerization
Not screwed, but certainly need to keep pace with the times. IT has never rewarded stagnation, neither has business in general. If anything SMB IT is more needed now, rather than less, as IT keeps getting more complicated.
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@rustcohle said in What the hell is this place?:
2.) If I cant sell my customer a server anymore, what can I sell them? My service? My time? My soul???
Selling a server was never an IT function. That's the function of a store. Automotive engineers never sold cars, neither did logistical consultants. Car salesman sell cars. Server salesmen sell servers. IT is a technical and business interdisciplinary function, not a sales job.
Are physical server salespeople that focused on the SMB in rough shape? Yes. Unlike IT, physical stores have a much harder time adjusting to paradigm shifts.
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@rustcohle said in What the hell is this place?:
3.) Is Office 365 Microsoft's way of getting back at me for all those illegal Windows XP installs?
Essentially, yes.
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@scottalanmiller what kind of things are you seeing growth in?
I feel like small biz server and the need for hardware used to be the starting point for a relationship, then projects could be built on top of that as the relationship formed.
Now, clickity clack g suite and what is left built to develop line of biz apps -- wherever some massive g suite compatible app isn't already there to fill that gap for $10/u/m add-on.
For relationships you've already formed over the last 10 to 20 years no big deal. But how do you really market yourself now? I have found paid search marketing to be so-so. 10 years ago you could call around and 3 of 100 businesses would say "oh we need help with that, our system sucks".
Sorry I'm talking through several stiff drams of scotch...
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@rustcohle said in What the hell is this place?:
@scottalanmiller what kind of things are you seeing growth in?
I feel like small biz server and the need for hardware used to be the starting point for a relationship, then projects could be built on top of that as the relationship formed.
That was the start of a relationship based around sales, but not around IT. Sure IT projects could be sold later, but the basis of that relationship was a customer going to a sales person and everything founded on that. That fundamentally is not healthy for either side. The majority of the money, and therefore the necessity of focus, on one side is selling product. The other is taught that IT is a valueless activity that they should never pay for.
Breaking that cycle industry wide is probably the best thing that could happen. As long as customers see IT as the "Free fries" and IT products as boxes to buy like hamburgers, IT will never be valued or approached in a useful way.
Growth is in things like security, storage, vendor management, vendor selection... actual IT. Places where we are paid to make decisions and do things for the customer.
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@rustcohle said in What the hell is this place?:
But how do you really market yourself now? I have found paid search marketing to be so-so. 10 years ago you could call around and 3 of 100 businesses would say "oh we need help with that, our system sucks".
Well I've never worked in sales, only on the IT side. So for us, nothing has ever changed. Sure, we need to talk more about security today than fifteen years ago. But we have the same talks about everything else - how do they decide which hosted products to buy, how do they choose their VARs, what components should be onsite or offsite, what regulations apply to them, what software makes sense for them, etc.
Things like G Suite sound scary because they "do everything", and yet I see less than 1% of SMBs using them and zero enterprises and only a few percents of the SME. They are a big player, but they are hardly changing the game.
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@scottalanmiller while I agree, many relationships in the late nineties and early 2000's were born of a simple need, some random pain point. Being a hardware provider was at least a point of engagement.
Do you avoid everything and sell only consulting retainers and "managed services". The latter of which I recognize most to be 90% micro managing windows desktops and providing level 1 help desk.
What's the sales pitch now a days? What's the thing people are searching for, how do they even know to search for anything other than a massive cloud app they can deploy and control themselves?
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But even G Suite needs management. IT will always need management and oversight, no matter how bundled it is.
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@rustcohle said in What the hell is this place?:
@scottalanmiller while I agree, many relationships in the late nineties and early 2000's were born of a simple need, some random pain point. Being a hardware provider was at least a point of engagement.
Also a point of disengagement. All depends on your goals. A customer that engages you as a store will never see you as anything else. If "IT is free with purchase" the bottom line is "IT is free."
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@scottalanmiller what are you using? O365? Other?
Are you writing code, developing solutions? Or for time infrastructure management?
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@rustcohle said in What the hell is this place?:
Do you avoid everything and sell only consulting retainers and "managed services".
Yes, always have. We are an IT business, not a VAR in any way. Totally different things. Our product is IT and skills.
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@rustcohle said in What the hell is this place?:
The latter of which I recognize most to be 90% micro managing windows desktops and providing level 1 help desk.
I think VARs see that because they are engaged in the "IT is free" mode. The majority of what I see is storage engineering, security consulting, server management, networking management, virtualization and platform engineer, disaster recovery planning, CIO outsourcing, high availability assessments and planning and so forth. When you don't engage as a VAR, the view of the customer and vice versa is totally different.
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@scottalanmiller what's your unit of sales look like? All labor? Retainers and project based quotes? MRR?
Does the customer buy all the hardware from CDW and the like?
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@rustcohle said in What the hell is this place?:
What's the sales pitch now a days? What's the thing people are searching for, how do they even know to search for anything other than a massive cloud app they can deploy and control themselves?
What was it ever? No one knows how to get the IT message out there in the SMB market. How do they know? They know by being trained as managers or hiring people with knowledge. If a company doesn't know the basics of business, they aren't going to find good business support. Sad but true, SMB IT has always had this challenge.
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@rustcohle said in What the hell is this place?:
@scottalanmiller what's your unit of sales look like? All labor? Retainers and project based quotes? MRR?
Does the customer buy all the hardware from CDW and the like?
Yes and yes. All labor, but it comes in lots of forms (hourly blocks, retainers, flat rates.) And yes, we generally manage the sales relationships so that the customer doesn't get screwed by them, we work with whomever makes sense for the customer at the time. Could be their existing VAR, could be Amazon, could be someone new that they bring in, could be someone that we help them to select.
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@rustcohle said in What the hell is this place?:
@scottalanmiller what are you using? O365? Other?
Are you writing code, developing solutions? Or for time infrastructure management?
Using internally for ourselves? O365
We used to write code and develop solutions. We still would, but it rarely comes up. Bespoke software has little place in the SMB world, no SMB can afford it and almost none need it.
Yes, infrastructure is mostly what we do. All IT work these days.
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@rustcohle said in What the hell is this place?:
Does the customer buy all the hardware from CDW and the like?
Remember that in the SMB, the hardware purchases are approaching zero today. Obviously not zero yet, but they are dropping like crazy. A ten person shop needed a server just ten years ago. Today a ten person shop would almost never have one. So the amount of connecting people to VARs is fractional compared to what it used to be.
