Who to Connect with and How to Manage Multiple Networks on Social Media
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@scottalanmiller But if you are connected with that person on Facebook, you won't have to share it to their wall. You can simply share it on your company's Facebook page and it will show up in their feed. There for them to read if they would like when they may not have otherwise seen it.
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Non-business stuff, sure. In rare, but mostly useless, situations I might post to someone's wall a happy birthday or a "here's that hot dog place I was telling you about." But even that, what if they were travelling somewhere secret that I did not know was supposed to be secret and the hot dog place exposed it?
MSPs have a very tight relationship with clients.
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@GlennBarley said:
@scottalanmiller But if you are connected with that person on Facebook, you won't have to share it to their wall. You can simply share it on your company's Facebook page and it will show up in their feed. There for them to read if they would like when they may not have otherwise seen it.
Sure, but then their never see it. Realistically, how many company's feeds to you read on FB? I see exactly... zero. I follow them, but nothing shows up. If someone did that and said "didn't you see the info my company posted on our FB feed?" I'd laugh, of course I didn't see that. It's not that I don't care, it's that I had no idea that I had to search for it.
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@scottalanmiller I follow plenty of company pages on Facebook. The companies that my friends work for and contribute to. I see their content regularly. From time to time I will share that content and then all of my connections will see it.
The more you share, the more exposure you will get and the better the chance that others will see your content as well.
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@scottalanmiller said:
@GlennBarley said:
@scottalanmiller But if you are connected with that person on Facebook, you won't have to share it to their wall. You can simply share it on your company's Facebook page and it will show up in their feed. There for them to read if they would like when they may not have otherwise seen it.
Sure, but then their never see it. Realistically, how many company's feeds to you read on FB? I see exactly... zero. I follow them, but nothing shows up. If someone did that and said "didn't you see the info my company posted on our FB feed?" I'd laugh, of course I didn't see that. It's not that I don't care, it's that I had no idea that I had to search for it.
I feel the same way.
Let's change gears here and instead of talking about MSPs let's talk about hospitals or Drs Offices. (nearly the same type of setup as an MSP if you think about it) Would you really want to post any information regarding your visits to a dr on FB? I sure in the hell don't! Nor would I ever want my doctor to link something, anything to me lest people think I have some sort of association with whatever was linked.
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@Dashrender It's obviously going to depend on the content. If you're not seeing the content that a company that you follow is posting it's because they aren't posting enough and nobody is interacting with it. If you consistently post content that is relevant to the network that you have built, it will reach them.
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@GlennBarley said:
@Dashrender It's obviously going to depend on the content. If you're not seeing the content that a company that you follow is posting it's because they aren't posting enough and nobody is interacting with it. If you consistently post content that is relevant to the network that you have built, it will reach them.
That's only true if the members of that network have small numbers of friends/liked groups/business/etc. This is not meant as a bragging thing, and really probably not a large number, but I have over 500 friends on FB - I see less than 10% of what is posted on there. There are thousands if not 10's of thousands of posts a day that flow through my feed.
The chances that a single business is going to get my attention through FB post on their page short of me going to their page directly daily is minuscule at best.
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Now if you want to talk about Linked In or some other Professional FB clone - then sure - fine, you will probably only subscribe to 20-50 businesses, professional people.. and assuming you keep up with that feed along side FB, then you might catch some more people.. but directly in FB specifically, I just don't see it happening much.
and it's still less than useful for a MSP for client interaction - which should primarily be kept private. I'm not saying an MSP shouldn't have a FB page -they probably should. And they should probably put new content up there regularly if for no other reason than people simply expect it.
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@GlennBarley said:
@scottalanmiller I follow plenty of company pages on Facebook. The companies that my friends work for and contribute to. I see their content regularly. From time to time I will share that content and then all of my connections will see it.
The more you share, the more exposure you will get and the better the chance that others will see your content as well.
Or they will stop following you from all of the noise. Always a risk
We've had that happen recently. -
@Dashrender said:
@GlennBarley said:
@Dashrender It's obviously going to depend on the content. If you're not seeing the content that a company that you follow is posting it's because they aren't posting enough and nobody is interacting with it. If you consistently post content that is relevant to the network that you have built, it will reach them.
That's only true if the members of that network have small numbers of friends/liked groups/business/etc. This is not meant as a bragging thing, and really probably not a large number, but I have over 500 friends on FB - I see less than 10% of what is posted on there. There are thousands if not 10's of thousands of posts a day that flow through my feed.
The chances that a single business is going to get my attention through FB post on their page short of me going to their page directly daily is minuscule at best.
I'm the same. Probably 400+ and I see around 5%. I miss everything.
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@Dashrender said:
Now if you want to talk about Linked In or some other Professional FB clone - then sure - fine, you will probably only subscribe to 20-50 businesses, professional people.. and assuming you keep up with that feed along side FB, then you might catch some more people.. but directly in FB specifically, I just don't see it happening much.
and it's still less than useful for a MSP for client interaction - which should primarily be kept private. I'm not saying an MSP shouldn't have a FB page -they probably should. And they should probably put new content up there regularly if for no other reason than people simply expect it.
I think that it is similar to MSPs blogging. MSP clients don't read MSP blogs. I've never heard of that happening. Like SEO, every MSP does blogging, but I know of none that have people reading their blogs (and often the content is terrible.) An MSP rarely has the kind of info that a business is interested in. Same with any consultancy, you write for your peers, not your customers. Customers of IT don't read about IT, that's why they hire IT people externally.
