What does Social Media mean for you and your business?
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@WingCreative said:
. In my days as a marketing guy, my Facebook posts as of late 2014 had an average organic reach of about 1-2% to the people who had already liked our page... it was just outrageous.
That's because Facebook purposely limits your post to viewing by a percentage. If you want more viewing you have to pay. If you pay for more likes you are just shooting yourself in the foot as 1.) most of the ones liking it are fake accounts, 2.) you then have to pay more for the real people to see the posts.
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I have paid for FB advertising it has worked well for one of the things I have done and not at all for the other. So it is a hit and miss thing. Boosting it's self is dumb but doing the ads is helpful.
I have decent facebook stats for our own usage. 5 clients in the last 6 months have found us there. So Facebook is worth it for the little bit of time it takes to update things. It's not that facebook doesn't work for free advertising. You just have to know how to use it. Part of it has to do with how social you are in general, and how socially appropriate you are as well. Twitter is ok but I have never gotten any new business from there. Have I gotten new followers and people retweeting my posts? Yes but what good has that done me, well nothing as of yet. Is it still a valuable tool? YES! Any positive marketing that isn't rejected is good.
Obviously the best place I have found for marketing is online Forums. And yes that does work. In the last 3 years NTG has gotten over 250 clients from them or things associated with them. Not bad for a little time investment.
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@scottalanmiller said:
@Minion-Queen said:
Not bad for a little time investment.
Little?
True you and I spend hours a day but it's worth it
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Social Media was not so great for this company today. Think before you post.
The posted a picture of a bad check written to them. Then when people said it was tacky they kept defending the post.
Edit: whoops forgot to edit out the info myself. Fixed. None of the removed information was done on the companies upload.
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Like I said Socially Appropriate.
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Facebook and Twitter are for consumers. I don't see any benefit for B2B (business to business) companies to use it. My Marketing Manager disagrees though
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For me, social media is the good platform to remain updated with the world through communication, diverse updates etc. For business purpose, it is one of the best resource to expand business very easily in the market.
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@Carnival-Boy said:
Facebook and Twitter are for consumers. I don't see any benefit for B2B (business to business) companies to use it. My Marketing Manager disagrees though
Again if you do it right you can gain business. Most everyone including CEO's has a facebook page these days. Of course you really are going to get the SMB type people not the huge mega company ones. But since that's who I work with. It helps.
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