Home business ideas for transition out of 9-5?
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But just to clarify, it is understood and expected that a VAR serves two masters, correct?
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@BRRABill said in Home business ideas for transition out of 9-5?:
But just to clarify, it is understood and expected that a VAR serves two masters, correct?
No, a VAR has one master the companies they are reselling for.
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@BRRABill said in Home business ideas for transition out of 9-5?:
But just to clarify, it is understood and expected that a VAR serves two masters, correct?
No, a VAR only serves one. No honest business serves two equally. A VAR works for the vendor, not the customer. That's why they are a seller's agent, not a buyer's agent.
http://www.smbitjournal.com/2016/06/buyers-and-sellers-agents-in-it/
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@coliver said in Home business ideas for transition out of 9-5?:
@BRRABill said in Home business ideas for transition out of 9-5?:
But just to clarify, it is understood and expected that a VAR serves two masters, correct?
No, a VAR has one master the companies they are reselling for.
Correct, working for the "customer" would be unethical for a VAR because they are beholden to the vendor that pays them.
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@guyinpv said in Home business ideas for transition out of 9-5?:
This conversation is partially about ethics but it's also about business models. Having an affiliate link to one product does NOT necessarily turn my entire business into the "THAT THING VAR COMPANY" where I go around trying to force everybody to use that product only because that tiny payout is just so alluring I can't help myself.
Well, but it does. Either you are a reseller within the context of the consultation or you are not. It's black and white.
If you consult on something and have an associated affiliate link, you are not just a VAR in general, but you are a VAR in that situation. If you had an affiliate link for pinwheels that you like to sell, with zero connection to the consulting, that's different. It's clear and above board to everyone that you are a consultant in one thing... and like to sell pinwheels. Until you start recommending pinwheels, you are okay. It's unrelated.
If your affiliate link is for Digital Ocean, and you ever consult on something that might involve Digital Ocean, you are a VAR, as simple and plain as can be. You might be a poor one not selling much, but a VAR you are, even before you make a single sale. A store is a store when it opens, not when people start shopping.
Maybe you are only a reseller, not a VAR, but you are in the reseller camp without question. That is the business model.
Styling a reselling business as something other than a reseller business and not disclosing the reseller arrangement to the customer.... that's where the ethics problems come in.
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So......
Being a VAR is fine, and ethical, and you can still help the customer. But the world knows the system, and thus the customer should know you are giving (potentially) non-impartial advice.
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@guyinpv said in Home business ideas for transition out of 9-5?:
As mentioned earlier, people like me who are generalists kind of have to do everything. So for sure I don't call myself purely a consultant, nor purely a VAR. The very word "solutions" is in my company name in face. But AS a generalist, I do offer "consulting" as a line-item offering. Perhaps you would argue this is impossible??
I don't argue against that at all. I'm saying that you can't say that you are not a VAR / reseller and that any lack of disclosure of that is unethical. I think I've made this position very clear.
I'm not suggesting anything strange or non-obvious. If you want to be paid to sell things, don't deny it, just own up to it. Nothing more.
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@guyinpv said in Home business ideas for transition out of 9-5?:
If I truly wanted to be a VAR I would go all-in with any number of vendors with their maximum payout programs as well as become an expert on their stuff.
This is a silly statement. You do want to be a VAR and you are not doing that. So obviously that statement is incorrect. You don't want to be "that kind of VAR", sure. But you are painting VARs into a corner that doesn't actually exist.
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@guyinpv said in Home business ideas for transition out of 9-5?:
One thing I never thought to call myself is a reseller or VAR. In fact I don't think "resell" is the same as affiliate at all. I used to work for an IT shop who did reselling, they just quoted people products from Newegg with a 20% markup, kind of pathetic really.
That's reselling, not a VAR. A real VAR adds real value and is an important part of the IT ecosystem. What you are describing there sounds like a store. Some stores are VARs, but it is rare.
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@Dashrender said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
@scottalanmiller said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
It's a car salesmen JOB to earn commission, it's their bread and butter, it's what they DO.
Exactly, just like you. They are Chevy affiliates. They don't "have" to sell a car, but they only get paid when they do.
Wrong. It's NOT my "job" to sell affiliate things. It's my job to do what a client wants. Period.
If you cannot get past this concept, we're done. Affiliates links don't make me beholden to a company in the least, not whatsoever. Why in the living hell would I bend over backwards for the $20 affiliate and screw over the $500 from the client by giving them twisted advice?
My only goal is do good for the client. I want their business, I want their repeat business, I want their recommendations and word of mouth, I want their good testimonial, and I want my solutions to work over and above their expectations.Then do the even better thing - tell that customer - hey as an FYI, if you buy this chevy, chevy is sending me $20 - just an FYI. Why don't you want to do that?
Right, that's all I've been saying. If you think it's trivial, you'd never want to hide it. If you are hiding it from the customers, I think we can all agree it's not remotely trivial.
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@guyinpv said in Home business ideas for transition out of 9-5?:
@IRJ said in Home business ideas for transition out of 9-5?:
AH!! This summarizes the entire objection. You guys think the use of affiliates means a person is "chasing", perhaps obsessively, for pennies to screw over clients where the actual money is.
No, I actually think that the money is pretty significant. But other than that, yes. Willing to sacrifice the customers' best interest in exchange for a kickback that isn't ethical (unless disclosed.)
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@guyinpv said in Home business ideas for transition out of 9-5?:
I've been fighting this whole time against this idea. The affiliate thing changes NOTHING. I and probably no one else whose though about this have any intention of screwing their clients and their "pounds$$" over pennies.
It's not the intention, it's a willingness. The goal isn't to screw anyone, the goal is to make money. That's why you get clients in the first place. Adding in the pay from the vendors is just more of the ultimate goal - money.
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@guyinpv said in Home business ideas for transition out of 9-5?:
Your assumption is that this is exactly what we do. I don't know what else to say. The pennies are literally bonus money on the sidewalk. Just bend over. It's really not hard.
Can't state this enough, no money is sitting on any sidewalks until after your work for the vendor has been completed. It's payment for services, you are delluding yourself every time you talk about sidewalks. None of us are buying that analogy, it's totally misleading and untrue.
Would you say that to the customer? "Yeah, I was paid by the vendor to sell you on the solution that I sold you. But you shouldn't be mad because... their payments to me was just money laying around for me to collect."
If not, you can't keep saying it. I cannot possibly make it more clear - there is no money laying around here for you to just pick up.
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@guyinpv said in Home business ideas for transition out of 9-5?:
@Dashrender said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
@scottalanmiller said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
It's a car salesmen JOB to earn commission, it's their bread and butter, it's what they DO.
Exactly, just like you. They are Chevy affiliates. They don't "have" to sell a car, but they only get paid when they do.
Wrong. It's NOT my "job" to sell affiliate things. It's my job to do what a client wants. Period.
If you cannot get past this concept, we're done. Affiliates links don't make me beholden to a company in the least, not whatsoever. Why in the living hell would I bend over backwards for the $20 affiliate and screw over the $500 from the client by giving them twisted advice?
My only goal is do good for the client. I want their business, I want their repeat business, I want their recommendations and word of mouth, I want their good testimonial, and I want my solutions to work over and above their expectations.Then do the even better thing - tell that customer - hey as an FYI, if you buy this chevy, chevy is sending me $20 - just an FYI. Why don't you want to do that?
You assume I don't?
I'm fighting the idea that BECAUSE Chevy has a $20 kickback, I'm therefore utterly blinded by, controlled by and mindlessly obsessed with promoting, pushing their vehicles ONLY above everything else. Chasing pennies, in other words. And further that I should literally change my entire business model to be the "Chevy VAR" company who comes to your business to push only Chevys.
It's fine if you want to have that view of human nature, I'm just saying it's not me.
Nope. That's your emotional reaction to what we've said, which tells us that you are much, much more influenced by it than we would normally think. We've said,over and over and over, that you are likely influenced by it "just a little bit". But you are freaking out every time changing that, no matter how clear we make it, that everything is an absolute and that your are influenced 100% when we've suggested nothing of the sort and corrected you many times to make sure that you could not possibly think that.
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@Dashrender said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
They have zero say in the final analysis. I don't send them the estimates and invoices, they don't send me anything. If their product happens to be the right solution, then a bonus is there.
Here's a question - Why do you deserve the bonus? You did a job, you were paid for that job - consulting fee. Why do you deserve a bonus for doing that job? Why doesn't the client deserve a discount instead?
Good question. That "bonus" is a payment for handing over a customer. It exists for acting as the reseller.
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@IRJ said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
@IRJ said in Home business ideas for transition out of 9-5?:
AH!! This summarizes the entire objection. You guys think the use of affiliates means a person is "chasing", perhaps obsessively, for pennies to screw over clients where the actual money is.
I've been fighting this whole time against this idea. The affiliate thing changes NOTHING. I and probably no one else whose though about this have any intention of screwing their clients and their "pounds$$" over pennies.
Your assumption is that this is exactly what we do. I don't know what else to say. The pennies are literally bonus money on the sidewalk. Just bend over. It's really not hard.
Do whatever you want. We all adults here, but making $20 on the side could ruin your whole business. I know what amazon affiliate links look like as many other people do and it could put your reputation at risk.
Here is an idea. If the $20 is that important to you then just add it on to the bill. No one will complain then.
I doubt that it will ruin his business. Chances are, no one is going to catch him. This kind of thing is super common in IT shops. Getting away with it is easy. Living with it is what is hard. If he can clear his conscious, that's his business. Well, and his clients' business. It's obviously unethical, maybe illegal, but likely to get caught or found out? No way. This is purely about professionalism and ethics, for all intents and purposes. It definitely will help him make a viable business out of the SMB market.
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@Dashrender said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
@IRJ said in Home business ideas for transition out of 9-5?:
AH!! This summarizes the entire objection. You guys think the use of affiliates means a person is "chasing", perhaps obsessively, for pennies to screw over clients where the actual money is.
I've been fighting this whole time against this idea. The affiliate thing changes NOTHING. I and probably no one else whose though about this have any intention of screwing their clients and their "pounds$$" over pennies.
Your assumption is that this is exactly what we do. I don't know what else to say. The pennies are literally bonus money on the sidewalk. Just bend over. It's really not hard.
While you might never succumb to this, most others have. Especially when they realize their is a ton more to be made by getting paid by the vendor instead of getting paid by the client.
That's a big thing. The money starts adding up. I showed how the tiny Digital Ocean affiliate stuff might double his income alone (for that transaction.) As you add more and more things, the percentage of money that this can represent just grows and grows.
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@scottalanmiller said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
I don't give a two-bit rats behind what an affiliate thinks about anything. So no, I don't work for them.
Again, this is untrue unless you don't get any money from them. Period. I'm so lost as to how you think we would not see through this statement. This is so clearly not true, it's not even plausible to claim. Of course you give a rat's ass. This entire thread is about how much you care.
This thread is because I reject your conclusions and definitions in some parts. So my statement stands. I don't accept affiliate because I'm emotionally tied or those vendors have got some hold on me. I've stated many many times already, I accept it because it's simply free to do, a bonus if their product happens to be in the solution.
Sure I could purify myself and never use affiliates, no skin off my back, but the reasons for doing so are weak at best. I don't feel any particular obligations or drive to push one thing over anything else, you can claim this is impossible all you want but it's true for me and it's disclosed if ever used.
People who call me are always some mix of "I want that" and "can you help me make the right decision though". It's never pure consulting, or pure VAR. They never call and say "I need precisely a Synology with 4 bays using WD Reds of 3TB with RAID10 partitioned in 4 parts of these exact sizes". Instead they say something like "I want some shared storage we can all use, I've heard of Synology, Staples has a Buffalo on sale, Costco has a ReadyNAS, I don't know how much storage I need, can you help me?"
I can't help but think in the real world case that I AM doing some level of consulting, AND some level of VARing. They need me to research and discover their needs and help them navigate options, but at the same time I already know they are going to end up buying something like a NAS one way or the other.
For example:
@Dashrender said in Home business ideas for transition out of 9-5?:
We say this because we know that VARs have one job - to sell you a product/service at the highest price they possibly can.
There is a serious issue with definitions here.
You say that if one or two vendors in my toolbox have affiliate programs that I joined, this MAKES me a VAR by definition, I'm now beholden to them, they are my master, I serve them, and it's now my JOB to sell just that product "at the highest price" I can, etc etc.
This is silliness. It can't be both ways. Because I would never say (affiliates or not) that my "job" is selling people things at the highest price. I'm not a car salesman. So what's it going to be?
If a VAR is a salesman who tries to sell as much as possible, oversell, and pushes only their things, but I do none of that, how can I still be a VAR? You can't define a VAR as a car salesman, then start applying the term to people who are not car salesman.
Something is still not right here.
Not only that but but these definitions cannot be applied universally. They can only be applied on a client-by-client basis. If I disclose to a client that they can use my partner link and I'll get a bonus for their signup and they are ok with it (they always are) then that is one situation. But my very next job at 4pm might be a person who doesn't need anything for which I'm affiliated, so no sales pressure, so it's not VAR?
I might have a client at 10am who just says "set us up with O365". I guess that means I'm a VAR since they already know what they want? But my next job at 3pm they want to know why they get no wireless signal in the concrete basement and just want to know what they can do about it. So now I'm just consulting and not a VAR?
Everything I do is based on client needs, what are they wanting from me? So it seems quite unfair to universally stamp me as a VAR when I may not be doing that with any given client. Salesman at CDW or the car dealership work sales with everybody, all day. They are VAR 100%. I don't work "for" anybody in the same sense, each client is different.Again, I only reject the label of VAR because it keeps being defined as "pushy car salesman whose only job is sell as much as possible but also be smart about how products work". Since this doesn't describe me, I can't call myself that. My job is not to sell as much as possible, my job is to accomplish the goals needed by the client. So what then? Maybe I'm just a bad VAR? I don't know.
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@guyinpv said in Home business ideas for transition out of 9-5?:
@Dashrender said in Home business ideas for transition out of 9-5?:
@guyinpv said in Home business ideas for transition out of 9-5?:
They have zero say in the final analysis. I don't send them the estimates and invoices, they don't send me anything. If their product happens to be the right solution, then a bonus is there.
Here's a question - Why do you deserve the bonus? You did a job, you were paid for that job - consulting fee. Why do you deserve a bonus for doing that job? Why doesn't the client deserve a discount instead?
Excellent question.
In previous jobs for some residential clients or non-profits I literally gave them extra discount for using the affiliates.
Don't misunderstand me, I literally have 3 affiliates to my name. Amazon, InMotion, and I think VULTR. I signed up BECAUSE I love them, not because of wanting the most kickbacks. I only think of it as free money. But obviously this raises a lot of ethical questions for people.
Absolutely, no one is questioning WHY you did it or why you felt it was an obvious move. It's easy when doing that kind of consulting to see simple money and think "why not just make that since I just did an action that got me to this point anyway." We totally get that. It's just that many of us have done this for a long time and have had to put thought into what being a consultant means, and many of us have been customers and know what needs to happen to keep people unbiased and we have all had very regular dealings with resellers who style themselves as consultants - it's possibly the biggest problem in SMB IT. And it isn't casual, it's downright criminal. People effectively steal tens of thousands of dollars from little companies every day under the program of reselling things but pretending to solely represent the customer's interest in a research activity.
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@Dashrender said in Home business ideas for transition out of 9-5?:
Remember - we are primarily talking about engagements where you are specifically PAID to give an opinion. In that situation, it is unethical to get a kickback for something you suggest.
Unless it is disclosed. It's always okay if everyone knows about it.
