When Is It Time to Start Blogging?
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@scottalanmiller said:
@IRJ said:
@JaredBusch said:
@IRJ said:
Why not post everywhere you can when you blog? That includes SW, ML, Facebook, Twitter, Linked In, and Google +
I would assume that you want the actual text in only one place so that future search engine results would return your site not some other site with the text.
The social media posts are links to your website. They display the header, a graphic, and a sentence or two at most in the preview (which is non searchable)
That's what I had described, ML has that built in.
He could have the links automatically shared via social media and then share them here as well.
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@scottalanmiller said:
@JaredBusch said:
@IRJ said:
Why not post everywhere you can when you blog? That includes SW, ML, Facebook, Twitter, Linked In, and Google +
I would assume that you want the actual text in only one place so that future search engine results would return your site not some other site with the text.
I would think the same thing. Don't drive people to all kinds of random places, use those places to drive them to one.
Every social media post links back to the website.
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Just get out there and get started. The hardest part is getting the ball rolling.
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Blogging as a form of self-promotion requires more ongoing effort than most people realize at first. With that said, depending on how much time and effort you're willing to put into it, you can use a blog as part of a content marketing strategy to establish yourself as an authority within your realm of expertise.
Ideally you can launch your blog with at least 2-3 pages of posts already written up - about 10-15 posts overall. This gives the people discovering your blog when it first launches plenty of material to dive into and decide if they want to subscribe to updates. It also gives you a taste of writing more than one blog post on a single topic, so you can find out if it's something you want to do before you start doing it publically.
Email marketing and blogging go hand in hand in content marketing strategy - you start building a list of people that like what you have to say, and let them know when you've posted something new so they don't forget about you forever. This is a major part of converting readers to leads - If you're careful and do it responsibly, you can send the occasional promotion and/or notice of new services offered to this list. Everyone that gets the message appreciates your expertise enough to get updates on what you say, so they are some of the people most likely to act when you say you can take care of a problem they have.
The trick is writing about your realm of expertise in a way that your target market is likely to come across and appreciate it. I've found some really great configuration tips and nuggets of wisdom on tiny blogs over the years through Google - but if I'm looking up tutorials on how to configure something myself, I'm not super likely to convert into a client.
Yoast is a great resource on some basic SEO and content marketing stuff... and if you end up blogging on WordPress, Yoast SEO is the gold standard for SEO optimization plugins. On a relevant sidenote, the previous sentence is exactly what effective content marketing can do for you!
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For those who do blog, what blogging platform do you like? I have used Blogger for personal blogs in the past. Some folks go the extra mile and purchase their own domain and design the site / use some kind of template.
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WordPress.
Ghost is really the only competitor.
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@scottalanmiller said:
WordPress.
Ghost is really the only competitor.
Nice - it looks like the free plan would work great. And you can even map it to a domain you own. I like it. Is that what you did with scottalanmiller.com?
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I use Wordpress the software, not WordPress the host.
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I specialize in WordPress development as part of my side business because it is a pretty good mix of usability and flexibility for most people's needs. The community is also extremely prolific in terms of themes, plugins, and tutorials... It's a safe bet that someone already had whatever issues you might end up having, and wrote about how they fixed it.
The only caveat is that, since it's so popular, there are a TON of automated attacks out there that will try to target your site. Luckily, 99.9% of the attacks are extremely low effort, to the point where installing a free security plugin will cause most of these bots to give up and move on to easier targets... or just get automatically permabanned. But you don't want your admin account to be named "admin" either way. I once had this plugin, which shows a live log of failed login attempts, on one of my sites and it was actually pretty fun to watch.
You don't want to have your blog at WordPress.com - go self-hosted if you want to use WordPress. WordPress.com runs a feature-locked version of WordPress that feels like playing a Free to Play videogame or something - I think you can "unlock" custom CSS for $30 or something ludicrous like that. That alone would be unfortunate but understandable... sadly, many popular and useful plugins simply won't work on WordPress.com either. I once had to work with it for a client and it was just infuriating.
Regarding Ghost, it's the up-and-comer that was released in late 2013 or so. I believe it runs on Node.js, whereas WordPress is built with PHP. It seems like it would be a good fit for those that only need a CMS-style interface for their blog pages, or for those where the blog itself is the most complex part of their site. I don't know too much about it, but I do know the people that use it seem to really like it!
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And a year later, we have our first blog post from him
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@scottalanmiller
Some people are procrastinators I guess.
https://mangolassi.it/topic/10175/site-to-site-vpn-between-cisco-asa-and-meraki-mx-the-kb-i-wish-meraki-had-written
