Every Beer Drinker Needs This 10-Second Beer Glass Froster In Their Life

I'm a member of Camra. Beer is stored in a cellar, and served at cellar temperature. The temperature of the cellar will vary from pub to pub, and on what time of year it is. But generally in Britain, cellars are cold. Beer drinkers aren't as fussy as wine drinkers on things like temperature. Outside of Britain, most Europeans drink lager which should be served cold, but not ice cold. Apart from England, it's only really Czech Republic, Germany and Belgium that are major beer drinkers anyway. Nothing beats British beer.

Many of the major brewers have start selling extra-chilled lager. This is basically selling a drink so cold that you can't taste it, which for some of these beers is probably a good thing. But it's a complete nonsense dreamt up by marketing men.

scottalanmiller

They are copying the US. Here all beer is nice cold. They make a huge deal about it. One major chain actually has live thermometers on the wall showing the exact current temp of their beer and it is always below water freezing and their mugs are kept way below that. When they pour the beer it forms ice. It's not good.

and some beer cans have blue mountains on em.

scottalanmiller

That change color if they warm up! That's how seriously it is taken here.

Seth Cooper

@scottalanmiller said:

Ha ha, perfect for American's who have crappy beer and want to make it as cold as possible so that they taste it as little as possible.

God all my family in Iowa would love this thing. Make the Coors and Busch Light go down nice and smooth.

scottalanmiller

I need to open a pub that does cask ale just so that I can get access to some!!