@Kelly yeah the HC3 Move (powered by Double-Take) is certainly easier and more direct...
if the xenserver export virtual disk file is a VHD file, you can probably skip converting it to qcow2 but simply renaming the file to match the guid of the exported empty qcow2 file (so it will still be named <guid>.qcow2 even though it's actually your VHD file.) Our import is actually using the qemu-img convert tool which will automagically detect that it's really a VHD format and do the conversion at the same time it imports it to save that extra step. (and also you can use that same "import shell" over and over... just keep replacing the guid.qcow2 file with the one you want to import)