@Tim_G from the get go Windows 10 does not include it. You can do an inplace upgrade from Windows 7 or 8.1 without an issue or losing data and settings. Meanwhile USMT also can do the job.

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RE: Windows Easy Transfer for Windows 10
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RE: Windows Easy Transfer for Windows 10
@JaredBusch windows Easy Transfer works in Windows 10 but you got to copy some files from a good Windows 7 computer to make it work.