Walking Does Not Work - Kenny Madden Article
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@aaron said:
Kenny defines cold calling as "You are calling someone not expecting your call - It's cold mate"
Yes, an unsolicited communication is cold calling. Unless I have reached out to you via phone/email, it's a cold call because I am not interested.
Scenario #2 happens to me and I entertain it because you reached a superior or someone important, but I am still not buying. If there are phrases like "Not sure if it's appropriate" or words like assumption/traction/goals means it's going into the junk mail bin.
I make it easier.... my extension is not public and no one on the team is a direct buyer. So if you want to sell something, you have to get through to someone and then get that someone to convince other people that they aren't just swallowing a sales line. We get just about zero cold calls through to anyone that would consider buying something. Works really well.
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@MattSpeller Ha. i know i know.
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I've mentioned several times... why cold call when someone could, for example, hop into ML and engage with me here? It's so easy to establish a relationship if you want to actually connect to clients. Pure cold calling seems exceptionally lazy.
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Scott Nails it i think. The beauty of a conversation.
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I think that the conversation on this one dovetails nicely with the one here:
http://mangolassi.it/topic/8625/what-is-gated-vs-non-gated-content/13
It's email, not phone calls, but spam is spam.
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@scottalanmiller said:
I've mentioned several times... why cold call when someone could, for example, hop into ML and engage with me here? It's so easy to establish a relationship if you want to actually connect to clients. Pure cold calling seems exceptionally lazy.
I'd be interested to know how many clients members here have actually got through ML (or other forums). I'd be surprised if it was very many. I imagine it's more successful for vendors than service providers, but still pretty low. Anyone want to give their experiences?
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@Carnival-Boy said:
@scottalanmiller said:
I've mentioned several times... why cold call when someone could, for example, hop into ML and engage with me here? It's so easy to establish a relationship if you want to actually connect to clients. Pure cold calling seems exceptionally lazy.
I'd be interested to know how many clients members here have actually got through ML (or other forums). I'd be surprised if it was very many. I imagine it's more successful for vendors than service providers, but still pretty low. Anyone want to give their experiences?
You mean MSPs getting clients? Not a lot because this is a community for the MSPs more than the clients (because most MSP clients are not IT people themselves but companies without IT that would not be in a community like this.) So the total number as an absolute value is low, but as a percentage of IT pros I think that it is very high.
For vendors (the HPEs, Dells, Webroots, Xen Orchestras and so forth) I think that the value is extremely high. Value meaning rate and absolute number of customers picked up or retained.
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@Breffni-Potter said:
Hi @kennym
If cold calling does work, why do so many vendors lose my business when they do it?
I've got a company, I want to generate more sales, how do I do it with cold calling then without
- Turning people off
- Annoying people
- Getting added to a phone black list.
I don't answer my phone any more, but when I did you're probably the kind of caller who I would be receptive to - a senior IT guy not a salesman, and a small business owner. Companies like that have been succesful with me in the past.
What I really hate is firms who outsource their cold calling to specialist marketing firms (which is about 90% of cold calls). If you can't be bothered to talk to me and outsource it, why should I. I've thought about outsourcing my call answering to someone else so two call centre monkeys can have endless conversations with each other.
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@Carnival-Boy said:
What I really hate is firms who outsource their cold calling to specialist marketing firms (which is about 90% of cold calls). If you can't be bothered to talk to me and outsource it, why should I. I've thought about outsourcing my call answering to someone else so two call centre monkeys can have endless conversations with each other.
That's a great point. I'm the same way, recently I even got one cold call that was a robot, literally. They did a good job of making it sound real, but I'm very conversational and making a script for a bot to handle me is pretty impossible. Took like three sentences before the bot was off the rails and clearly not a human in any way.
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@Carnival-Boy said:
I don't answer my phone any more, but when I did you're probably the kind of caller who I would be receptive to - a senior IT guy not a salesman, and a small business owner. Companies like that have been succesful with me in the past.
The thing that I hate about cold calling is the timing... meaning, I'm selling X and you need Y. It's not that you might not be receptive and I might not be awesome it's just that there is nearly zero chance that I'm selling something that you need to buy at the time that I am calling. The cold call initiated from the "seller" side (as opposed to a cold buy?) has so little chance of success because you need to sell to someone who needs to buy, not just random people.
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If you want to see sales done right, you should have shadowed me for a week when I worked retail...I had that down to a damn science...
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I have a friend that taught himself calligraphy from a book, and is now one of the best I've ever seen. Period. He has a saying: "You want to do something perfect? Do it a thousand times." There's so much truth in it that it hurts.
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@thanksajdotcom said:
If you want to see sales done right, you should have shadowed me for a week
Modest!
To get back to the OP, yeah, in principal I don't object to being cold-called. The problem is 90% of the people who cold-call me are arseholes - aggressive, ignorant, rude, and won't take no for an answer. Maybe it is possible to bully people into buying from you, but it has the opposite effect on me. The 90% ruin it for the 10% who are decent, to the degree that I now don't take any cold calls.
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@Carnival-Boy the problem that I have with cold calls, at least from an ideological standpoint, is that it is completely random. They have a random service or product and want to talk me, a random person into it. They have zero idea if they even have a product in a category that I might be interested in let alone one that I need now nor one where they would be a reasonable choice within that product category.
Cold calls are a huge waste of my time - not because I can't be bothered talking to sales people but because it's just random. A totally random interruption where I am expected to drop what I am doing and talk about a product that they have zero reason to believe that I might want.
It's the completely willingness to throw away my time that makes me upset. Cold calling is a sales tactic based on the total disregard for the value of the potential customer's time.
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I appreciate the struggles that sales people have, without cold calling how do you make contacts? It's tough. But there are better ways.
In the same vein that I have said with other things, calls are the wrong tool. Using the telephone is rude and impolite - it's an interruption without warrant. That's why cold calling is a 100% "never do business with that company" tactic. It doesn't just cost me as a potential customer, it risks losing me as an existing customer. Good long term vendor partners don't cold call you. The kind of business that is willing to cold call isn't the kind of business I want to be doing business with. I don't care how nice the person pretends to be on the other end, they didn't care about me when they made the call in the first place and they don't see me as an equal, but as a pocket book to be emptied. I don't want that kind of long term relationship with business vendors.
How else do companies get introduced when they want to get in front of you but you do not know who they are? That's a bit tough and the bottom line is that companies do not have some natural right to get in front of you if you don't want them to. They aren't entitled like that.
But if a company wants to cold call politely, there is SPAM for that. No matter how hated SPAM is, it is far more polite than cold calling. It's the same tactic, bulk unrequested contact, but at least it is done through a polite channel (async, non-interruption.) It's cold calling with a little respect for my time. Still not going to get my attention, but at least it is a little less likely to get your company black listed.
There are marketing channels for getting your name out there. Look at XenOrchestra or ownCloud. They've done a tonne of getting their names out there just be providing a good product, getting customers talking about their product and providing support and information about it when needed. They are not using a sales channel but a marketing and support channel and the responses are very, very different.
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I've been a salesman before and there are ways to do this stuff without being ridiculous. I've stopped, in person, into many businesses before (@Minion-Queen and I used to do this literally on foot long ago) by walking in and dropping off a business card or brochure. They normally have a receptionist whose job it is to take that stuff. They are sitting idle for exactly this purpose. We look to see if they are busy, we don't interrupt someone who is busy because that would mean that we don't respect their business and couldn't be a good vendor for them - something that someone cold calling by phone can't check.
We would drop off information and ask them to keep it on hand or pass it on to the right person who, if interested, could contact us. Sometimes they would grab that person right then, sometimes they would just take the brochure. It was a cold contact but we didn't use the phone and interrupt anyone, we didn't do a "blasting" but literally walked on foot and went in person to each business, generally with two people! We put way more of our time on the line for each contact than the customer did and we were careful not to interrupt.
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@scottalanmiller said:
But if a company wants to cold call politely, there is SPAM for that. No matter how hated SPAM is, it is far more polite than cold calling.
I have two problems with e-mail marketing versus phone marketing:
- E-mail is my primary communication channel, so I can't choose to ignore it. I will always read e-mail within minutes of it being received, whereas I have the option to simply not answer my phone. I can ignore my phone but I can't ignore e-mail. I appreciate everyone is different, but this is how I work.
- I check my e-mail when I'm at home or on vacation. So having to receive spam is a really pain. Whereas cold calls are to my office phone, and therefore only interrupt me when I'm in the office.
I've tried getting around this by having a separate e-mail address to give to people who I don't want to hassle me, but somehow spammers always get hold of my primary e-mail address.
But the absolute worse is firms that do both.
"Hi Carnival Boy, I just thought I'd phone you to see if you got the e-mail I sent you last week about our exciting deals on Cisco products. Did you get it?"
And then they get offended when I politely tell them that no, I don't read spam. -
@Carnival-Boy said:
I have two problems with e-mail marketing versus phone marketing:
- E-mail is my primary communication channel, so I can't choose to ignore it. I will always read e-mail within minutes of it being received, whereas I have the option to simply not answer my phone. I can ignore my phone but I can't ignore e-mail. I appreciate everyone is different, but this is how I work.
- I check my e-mail when I'm at home or on vacation. So having to receive spam is a really pain. Whereas cold calls are to my office phone, and therefore only interrupt me when I'm in the office.
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Those make sense. The thing that I like about email is that it is very easy to filter. Phone I literally filter everyone. So that solves that issue, but also makes me impossible to call
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@Carnival-Boy said:
But the absolute worse is firms that do both.
"Hi Carnival Boy, I just thought I'd phone you to see if you got the e-mail I sent you last week about our exciting deals on Cisco products. Did you get it?"
And then they get offended when I politely tell them that no, I don't read spam.Yes, you've already turned them down and they just keep at it. I'd do the inverse, they'd email me to see if I got their voicemail but I'd email that I don't listen to cold calls... but I don't read spam either so neither reaches me
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One thing that has always bugged me, that you might have an answer for:
In Outlook, right-click Junk, there are three options:
Block sender
Never block sender
Never block sender's domainWhere is the option to block sender's domain?
This would be really useful, as a lot of spam has a unique e-mail address but always comes from a single domain (the domain of the marketing company). I believe the official reason Outlook doesn't give me the option is that Microsoft thinks I'm an idiot and need protecting from accidentally blocking a domain.
