The Motivations of Sales
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Do you see the difference? People in all walks of life lie. All kinds of people are unethical. Doctors, lawyers, teachers, mechanics, politicians, salesman. But people in all those professions are honest and ethical, too. Associating a generic career or job function with honesty makes no sense. Life doesn't work that way.
By that logic, we would be forced to say we are all unethical scum because so many IT people are exactly that.
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@BRRABill said in The Motivations of Sales:
@scottalanmiller said in The Motivations of Sales:
@BRRABill said in The Motivations of Sales:
Because when most people think of sales, they think unethical.
But... WHY? Most people think of unethical with business people, IT folks, doctors, lawyers, etc. Do we talk about them in the same way?
No because no one other than you (with the exception of lawyers who everyone hates) thinks any of those other groups are unethical.
That's not true, and you know it. People randomly distrust all of those people all of the time. And loads of people don't just trust salespeople, many swear by how much they trust them. So your logic doesn't hold. Because in the real world, many of those groups, especially business people, take more general distrust than sales people.
Again using "trust" here makes no sense, it's a bad concept because it doesn't mean what you think. And trusting or distrusting people in a profession makes no sense. You need to trust or distrust individuals, not careers.
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@scottalanmiller said in The Motivations of Sales:
@BRRABill said in The Motivations of Sales:
@scottalanmiller said in The Motivations of Sales:
@BRRABill said in The Motivations of Sales:
Because when most people think of sales, they think unethical.
But... WHY? Most people think of unethical with business people, IT folks, doctors, lawyers, etc. Do we talk about them in the same way?
No because no one other than you (with the exception of lawyers who everyone hates) thinks any of those other groups are unethical.
That's not true, and you know it. People randomly distrust all of those people all of the time. And loads of people don't just trust salespeople, many swear by how much they trust them. So your logic doesn't hold. Because in the real world, many of those groups, especially business people, take more general distrust than sales people.
Again using "trust" here makes no sense, it's a bad concept because it doesn't mean what you think. And trusting or distrusting people in a profession makes no sense. You need to trust or distrust individuals, not careers.
People trust doctors. YOU don't (and that can be forked to a separate thread) but many do. I know many people who have had their lives saved. They trust.
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@BRRABill said in The Motivations of Sales:
People trust doctors. YOU don't (and that can be forked to a separate thread) but many do.
And many don't. Exactly like salespeople, hence the point. If you think they are different, that's the issue. YOU are seeing one as a unique untrusted entity instead of as normal people. OR you are seeing the other as trustworthy in a completely irrational way.
You don't "trust" or "distrust" any profession. If you do, that's the problem. That's illogical and means you have an issue to deal with. Sure, some professions attract people under less than ethical circumstances and some professions might require doing some things that can be seen as unethical to be allowed to do them. You can make arguments for those professions not being trustworthy because of those shared factors. Sales is not one of those, everyone is a sales person sometime, everyone. So replace ALL of your thoughts of "salespeople" and "trust" with "humanity." Does it still make sense?
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@BRRABill said in The Motivations of Sales:
I know many people who have had their lives saved. They trust.
I know lots of people sold a SAN that they think saves their business and they trust sales people. That people make bad logically correlations isn't in question.
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Getting back to Bill's question.
You are hired to maintain a server.
You don't have authority to replace hardware.
You see a drive fail. What do you do?In a private conversation, someone said they simply inform the customer. If the customer says nothing more you just walk away.
If the customer asks you to handle it - are you now a salesperson? Or are you still a consultant?
Let's move this up a scale... while doing maintenance on the server, part of your contract is to watch performance logs and report when the reaches thresholds that make it appear it's time to upgrade. Assuming they ask you to bring them options...
So are you now sales or are you a hired consultant?
As I'm writing this I'm thinking that we need to have that conversation--- are you hiring me to find the solution for you? My rate is x, etc
But maybe I'm wrong. -
@Dashrender said in The Motivations of Sales:
If the customer asks you to handle it - are you now a salesperson? Or are you still a consultant?
You are both, of course.
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@Dashrender said in The Motivations of Sales:
Let's move this up a scale... while doing maintenance on the server, part of your contract is to watch performance logs and report when the reaches thresholds that make it appear it's time to upgrade. Assuming they ask you to bring them options...
So are you now sales or are you a hired consultant?Both, of course.
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How are those not in conflict?
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Maybe I have to state this implicitly because I think this is missed.... all employees are salespeople of their own services. All. Every person who has an IT job has it because they sold their "private consulting services" to their employer. Everyone does sales sometimes.
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We are all sales people. The thing that all people are obligated to do is to identify when people are in a sales moment or situation so that they can identify the bias and understand when that person has a sales motivation going on. We do this all day.
We don't actually think that the girl at the McDonald's counter thinks we need a large fries, she just has to say that. But we know she is doing sales.
The guy at the shoe store telling me that those shoes look good on me, we all know they don't, he's forced to say that.
The commercial on television telling me that that one chicken noodle soup will make me feel better when sick is the one thing that I have to eat is obviously trying to sell soup.
We deal with this all day, every day. People want things, they have a bias that gives them a reason to promote an item. Some are hard to see, people selling physical products or services are easy to see and the motivations are large (single sales might represent months of income.)
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@scottalanmiller said in The Motivations of Sales:
Maybe I have to state this implicitly because I think this is missed.... all employees are salespeople of their own services. All. Every person who has an IT job has it because they sold their "private consulting services" to their employer. Everyone does sales sometimes.
Sure, but once you accepted the job don't you sales skills get put away? Because now you job is to work in the best interest of the company
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A key difference is when someone says "this part is broken, it needs replaced" we know that there isn't really any "opinion" or potential for bias to be injected. Your tire is blown, you need a new one. You are 10,000 miles since an oil change, you need one. It is what it is. Do they want us to pay them to do the replacement? Sure. But it's trivial to verify that we do in fact need the replacement, they'd have to be lying (unethical) for it not to be so. Having them do the work is the same as having someone that didn't make the sale do the work. There's no ethical sales incentive. But they are in sales.
When dealing with basic services, the incentives are often trivially low and insanely apparent. The person saying "you need two hours of work" is also the one that will do the two hours of work. We can't miss it.
But the guy selling you a SAN doesn't always feel like the guy getting a new car out of that one sale, but if we think about it at all, we know that he is.
A key difference is that in one case it's a sale of something trivial and obvious with no means to inject opinion. Bias doesn't have a place to matter because there is no opinion involved. A drive is dead, it needs replaced with the same model. There is no upsell option.
Or is there opinion... you need a new SAN because it will do "stuff" for your business. I "think" this will work well for you. I "think" this is what your business needs. All the cool kids do this. It isn't a fix or a need, it's a want or an opinion. In most cases there is nothing except for the bias.
Does that make it more clear? Is bias 1% of the conversation, 50%, 100%?
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@Dashrender said in The Motivations of Sales:
How are those not in conflict?
There is always conflict.
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@Dashrender said in The Motivations of Sales:
@scottalanmiller said in The Motivations of Sales:
Maybe I have to state this implicitly because I think this is missed.... all employees are salespeople of their own services. All. Every person who has an IT job has it because they sold their "private consulting services" to their employer. Everyone does sales sometimes.
Sure, but once you accepted the job don't you sales skills get put away? Because now you job is to work in the best interest of the company
Not if you are smart! You sell your skills, your value, your potential every day. Some days are less than others. But you do it every time you want a raise or, really, every day you don't want to get fired.
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@Dashrender said in The Motivations of Sales:
Because now you job is to work in the best interest of the company
Well, that's never true unless you weren't getting paid and you were doing it for free. It's your self interest first THEN the interest of the company. Otherwise you would not have asked for the job, you'd have only taken it without pay if they asked you first. The very fact that you require pay means that your interest are coming ahead of the company's, and there is nothing wrong with that. Nothing, whatsoever. Nada.
After that your job is to take care of the company. But you are always the same as a consultant from the outside. Both have the same upsell biases and the same motivations. Both are paid to look out for the company, both benefit from selling themselves. Internal IT carries all conflict and bias as external consultants. The idea that internal IT is exempt from that conflict is a myth, and a dangerous one, because we start to assume trust where it does not apply.
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@scottalanmiller said in The Motivations of Sales:
@Dashrender said in The Motivations of Sales:
@scottalanmiller said in The Motivations of Sales:
Maybe I have to state this implicitly because I think this is missed.... all employees are salespeople of their own services. All. Every person who has an IT job has it because they sold their "private consulting services" to their employer. Everyone does sales sometimes.
Sure, but once you accepted the job don't you sales skills get put away? Because now you job is to work in the best interest of the company
Not if you are smart! You sell your skills, your value, your potential every day. Some days are less than others. But you do it every time you want a raise or, really, every day you don't want to get fired.
That's not sales, that's being ethical. You're using they skills they pay you for.
Not using them would be unethical, according to you. -
@Dashrender said in The Motivations of Sales:
@scottalanmiller said in The Motivations of Sales:
@Dashrender said in The Motivations of Sales:
@scottalanmiller said in The Motivations of Sales:
Maybe I have to state this implicitly because I think this is missed.... all employees are salespeople of their own services. All. Every person who has an IT job has it because they sold their "private consulting services" to their employer. Everyone does sales sometimes.
Sure, but once you accepted the job don't you sales skills get put away? Because now you job is to work in the best interest of the company
Not if you are smart! You sell your skills, your value, your potential every day. Some days are less than others. But you do it every time you want a raise or, really, every day you don't want to get fired.
That's not sales, that's being ethical. You're using they skills they pay you for.
Not using them would be unethical, according to you.Selling is ethical, not sales?
Are you sure? You think that they are paying you to sell yourself to them?
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I think it is very important for both parties to have a clear understanding of their obligations in a sales situation. Ultimately the buyer is in the position of power, and as a decision maker, they have a responsibility to themselves, or their organizations to do their due diligence. You’d be surprised at how often this is not the case and the buyer is actually dissatisfied when expected to understand their own needs. Salespeople without integrity aside, this mentality is what leaves people open to exploitation. It gets complicated when a buyer doesn’t properly understand their own needs and it’s left up to the seller to act on behalf of both parties. Obviously, they won’t want to leave food on the table.
Similarly, the salesperson has their own responsibilities. Obviously, they exist to generate cash flow but they must ask themselves if their sales process adds any value to the customer. A good salesperson has a duty to ask the right questions and fully understand the needs of their prospects. If they don’t align properly with your needs, then it should be no surprise that they didn’t close the sale.
As a buyer, it’s important to note that meeting needs is only an obligation of sales if it encourages sales. If more sales are made by selling what the customer does not need, salespeople are obligated to let the customer buy. At the end of the day, it’s entirely up to the customer to determine what their need is, and one could define the agreement of a sale meeting their need by the fact that they completed the sale.
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@RestoronixSean said in The Motivations of Sales:
I think it is very important for both parties to have a clear understanding of their obligations in a sales situation. Ultimately the buyer is in the position of power, and as a decision maker...
This is huge. Only the buyer chooses to engage sales or to complete a sale. Sales people never have this power, by definition. But most of the feelings of ethics are projected on them through the belief that somehow sales are determined by the salesperson rather than the buyer. Ultimately, if ethics are violated in the process (without breaking into lying, deception, etc.) those ethics must fall on the buyer because the sales person's stance is so clear.
